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September 30, 2008

They have phone books on computers now?

Filed under: by Nik — Nik @ 8:48 am

I can’t remember the last time I picked up a phone book. Well, thats not true. I use a phone book pages with my charcoal grill. I don’t think I’ve used one for a phone number or address in at least three years, though. (more…)

September 23, 2008

Embeddable Google Books

Filed under: by Nik — Nik @ 9:51 am

Well, it looks like I’m going to be spending even more time in front of a computer screen.

Google recently made it easier to embed, into your website, any book available through Google Book Search.

Use this snippit of code:

<script type=”text/javascript” src=”http://books.google.com/books/previewlib.js”></script>
<script type=”text/javascript”>
GBS_insertEmbeddedViewer(’GkCpLIk7aisC‘,600,500);
</script>

Reference: http://googlesystem.blogspot.com/2008/09/embeddable-google-books.html

August 12, 2008

To Blog or Not to Blog

No matter how much time, effort and money you invest into SEO (Search Engine Optimization) techniques, other factors also come into play when Google and other search engines calculate your page ranking.

If you are wondering if blogging is for you and your business, if you are unsure of the costs and benefits of starting a blog, then keep reading!

Most importantly (and Nik, our General Manager and SEO expert is going to hate me for this), I have to say that it is the relevance of the content of your website that leads to more traffic and visitiors. Creating a blog, and keeping it current and active, accomplishes these tasks and much more for your business.

First stop, let’s learn in a nutshell how search engines work. (more…)

August 6, 2008

Business Networking and Other Marketing

Filed under: by Nik — Tags: , , — Nik @ 10:25 am

In addition to our online marketing and promotion, Stagecoach Designs is a big believer in referral networking and word-of-mouth marketing. I belong to the Bay Area chapter of BNI [Business Networking International], and Marianne Sandvall (our account manager) belongs to a chapter here in Dundas called Referral Winners.

My BNI chapter is gearing up for a trade show on the third week of September, and as part of the cross promotion we are doing for this, I’d like to list the members of my BNI here for you. Maybe you’ll find a service you need, maybe you’ll see a person you know. “Read More” to see the list: (more…)

July 30, 2008

CUIL, The New Search Engine Reviewed

It seems Google has never faced such fierce competition before. CUIL, a brand new Search Engine application launched yesterday, comes with everything Google’s search engine has, plus a new, sleek, ‘web 2.0’ look. Just yesterday, on its launch day it indexed approximately 121,617,892,992 web sites.

Let’s face it, we all love Google, and Google has done a lot more than just the most efficient, popular search engine out there. Regardless, there seems to be a common trend around the web. We have seen it before between Apple™ and Microsoft™, between Facebook™ and MySpace™.

Not to mention the huge development of open source software, frameworks, libraries and even operating systems that become more and more stable every day.

“Either invent something new, or build on something that already exists” —easier said than done.

Check out this new search engine at: cuil.com

Now, having said that, CUIL’s features are not the most appropiate for every search. Category listings can be extremely useful, but sometimes we want to see the results of a search as quickly as possible. In other words, we can safely say that CUIL will never be ‘better’ than Google, but at least, CUIL might become more appropiate in some circumstances.

—The Stagecoach Designs Team

July 24, 2008

Google’s Knol

Filed under: Web Development, by Nik — Tags: , — Nik @ 11:04 am

Here we go again:

Google has finally released its much anticipated answer to Wikipedia, Knol.

I’m reserving judgment for the time being.

July 9, 2008

Have You Heard About Lively?

Filed under: Web Development — Tags: , , , , — Nik @ 4:30 pm

Who hasn’t.

If you get any tech rss feed, then you’ve seen Google’s latest baby, released today, Lively.

From Slashdot:

“Google has launched a Windows-only, in-browser (you need to install a client first, though) 3D avatar worldLively — that you can embed in websites and use to interact with other people. It’s not as expansive as Second Life yet, but expect things to get better.”

You know where I’ll be for the rest of the day.

July 3, 2008

RSS Feeds and Search Engine Optimization

I was never a big user of RSS feeds. I either found them updated too frequently, too little, or simply uninteresting. Then I found this website:

http://artofmanliness.com/

Referred by a Slashdot Thread I found myself pouring over archives, and wanting more. On the advice of this same thread, I checked out Lifehacker, the Reuters Science and Technology feeds, and Consumerist.

So, how does RSS relate to search engine optimization? From the Google Patent Application # 20050071741:

Documents for which there is an increase in the rate of change might be scored higher than those documents for which there is a steady rate of change, even if that rate of change is relatively high. The amount of change may also be a factor in this scoring. For example, documents for which there is an increase in the rate of change when that amount of change is greater than some threshold might be scored higher than those documents for which there is a steady rate of change or an amount of change is less than the threshold.

Not only does this tell us that what we all assumed to be true (even optimized content needs to be kept fresh and updated, but it also points us to RSS as an easy way to saturate our site with our target keywords.

Just one bit of advice for anyone looking to add an RSS feed to their site, DON’T USE JAVASCRIPT. The content won’t be indexed.

For anyone looking for a good RSS reader, I recommend the Sage add-on for Firefox.

July 1, 2008

Expanding Divs 2

Filed under: Coding, by Rodrigo — Tags: , , — Rodrigo @ 3:01 pm

In my humble opinion, this is one of the most useful javascript snippets web developers will eventually have to use and reuse. Specially knowing that absolute positioned elements ‘don’t have a heigtht’, and thus they don’t expand their containers or correctly position subsequent elements bellow them. In my original article Expanding Divs (The Basics). I explain the general logic of the code that forms the function that follows. Based on that, I figured there has to be faster way to accomplish this. So I converted the code in the previous article into a set of functions. (more…)

June 18, 2008

SEO: getting the most from every search

Nik BoylanDid you watch this past season of The Biggest Loser? Did you notice the dramatic increase in product placement throughout the course of the show? Yes? So did all of the friendly neighbourhood SEO techs working for the advertisers, and you can bet they took advantage of it.

SEO (Search Engine Optimization) is the term used for making your website easily noticed by search engines, which of course gets your website placed higher in the listing of websites when a term is “googled” or “yahooed”. Getting on the first page of search results is the main goal; getting in the first three listings is the ultimate dream.
(more…)

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