Readers of the Sage Advisor have come to recognize the unmistakable voice of Stagecoach Designs’ CEO Melanie Parish. Her personal stories of brands-gone-bad, missed opportunities, and marketing successes–spiced up with a dash of life with twin two-year olds–have been appearing every second week for almost a year. In her articles, Melanie takes on the role of brand coach. She is keenly observant, quietly funny and full of smart and creative recommendations to right the marketing wrongs she encounters in her day-to-day life. (more…)

Hello everyone,

I thought this would be a great week to talk about the evolution of our brand. I had a couple of phone calls yesterday, and I am realizing that changing a brand can create some questions for clients and staff alike.

The history
When we originally conceived the Sage Portfolio Group brand in late 2005, it was a business and corporate coaching company that offered graphic design, marketing and web design as a part of its other services. As we grew, the web and design part of our business took off. I knew we needed to distinguish the design company from the leadership development company. They each have different clients, a different feel and, frankly, it has been a bit confusing–to ourselves and our clients–to have a company that develops both leaders and websites. Confusion is not good for a brand. (more…)

Howdy pardners!

We have to be honest - we’re feeling our oats here at Stagecoach Designs.

It’s been a creative, vibrant and, dare we say, frantic month preparing for the launch of our new business brand, and we can’t help but be a bit excited at the prospect of introducing our valued clients, associates, friends, and family to our new look and location. From the happy cowpoke to the rich rancher, there’s something for everyone at Stagecoach Designs.

Today, Monday March 3rd, we open our doors at our brand new storefront location, 249 King Street West in beautiful downtown Dundas, Ontario. We welcome you to drop by anytime to check out the digs (we’ll even rustle you up a cuppa hot campfire coffee!). We’ll officially “warm” the new location sometime in April with a good ol’ country hoe down. Stay tuned for an announcement in the next few weeks.

Our new web site, www.stagecoachdesigns.com, also “goes live” today. Not that you need any encouragement to click on the link and take a tour, but we’ve come up with a little contest to reward those pioneers who aren’t afraid to explore new frontiers. Somewhere on our web site we have hidden an “easter egg”, which is techno-talk for a buried treat. Find our “egg”, click on it, and you will be invited to send us an email and enter a draw for a one hour Search Engine Optimization (SEO) consultation, or a one hour coaching session.

Have we roped you in, yet?

Warmly,

The management, staff and contractors at Stagecoach Designs