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August 12, 2008

To Blog or Not to Blog

No matter how much time, effort and money you invest into SEO (Search Engine Optimization) techniques, other factors also come into play when Google and other search engines calculate your page ranking.

If you are wondering if blogging is for you and your business, if you are unsure of the costs and benefits of starting a blog, then keep reading!

Most importantly (and Nik, our General Manager and SEO expert is going to hate me for this), I have to say that it is the relevance of the content of your website that leads to more traffic and visitiors. Creating a blog, and keeping it current and active, accomplishes these tasks and much more for your business.

First stop, let’s learn in a nutshell how search engines work. (more…)

August 6, 2008

Business Networking and Other Marketing

Filed under: by Nik — Tags: , , — Nik @ 10:25 am

In addition to our online marketing and promotion, Stagecoach Designs is a big believer in referral networking and word-of-mouth marketing. I belong to the Bay Area chapter of BNI [Business Networking International], and Marianne Sandvall (our account manager) belongs to a chapter here in Dundas called Referral Winners.

My BNI chapter is gearing up for a trade show on the third week of September, and as part of the cross promotion we are doing for this, I’d like to list the members of my BNI here for you. Maybe you’ll find a service you need, maybe you’ll see a person you know. “Read More” to see the list: (more…)

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