Did you watch this past season of The Biggest Loser? Did you notice the dramatic increase in product placement throughout the course of the show? Yes? So did all of the friendly neighbourhood SEO techs working for the advertisers, and you can bet they took advantage of it.

SEO (Search Engine Optimization) is the term used for making your website easily noticed by search engines, which of course gets your website placed higher in the listing of websites when a term is “googled” or “yahooed”. Getting on the first page of search results is the main goal; getting in the first three listings is the ultimate dream.
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It occurred to me earlier today, as I used the word obstreperous in an e-mail, that I use a particular function of Google a lot more than I think I should.

define: anyword

Its one of Google’s “Advanced Operators,” and one that I find helpful more than once in a while. You can find the complete listing of the advanced operators here.

Try it! I think you’ll find yourself no longer attached to using the synonyms function in Outlook.