We have been working on our business.  We don’t often have the opportunity to make changes as we move at fast speeds working for our clients on their businesses.  We have had some early morning  meetings and have been looking at ways to increase our service, have things feel better for our clients, and have us stay on the cutting edge of what is happening in the world of marketing.  We realized we have a real knack for helping clients who invest in yellow pages advertising change their marketing budgets over time in a strategic way.  We realized we really enjoy helping our clients with strategy and we like having long term relationships–we aren’t really into one-night stands.  We want to invest, dig in, and really enjoy long term relationships where our clients have real and measurable results over time.

I had a few surprises as we started looking at how we spend our time  We found some areas that we have been giving away our services free and have made a couple of changes.  We are a larger company now and we need to serve our clients in new ways.

We have added 4 new products to our product line and I want to tell you about them.

1.  Coach Approach Branding

This is for the client who wants to know how their brand is working, who their ideal client is and how their plans work together to create a targeted brand for potential clients.  This is accomplished with a series of sessions with a certified business coach who specializes in branding and marketing.  The outcome of this process is a clearly targeted and defined emotional brand. This can be used to evaluate and create future products, marketing, logos, print and web marketing.  What is the impact you want to leave on your clients and in the world?

2.  Brand Identity Manual

This is a clear and concise guide for all your marketing including logos, fonts, sizes, colours, etc.   Everything you need to manage your brand.

3.  Full Marketing Plan

Everything you need to understand your place in the marketplace, competition, and strategies for future marketing.  Our Marketing Plan includes a comprehensive Web Marketing plan which can be purchased separately.  We take a 5 year approach in this plan and assume it will have annual updates.

4.  Web Marketing Plan

Analysis of your marketing online.  Considering your position on the web and maximizing opportunities, key word analysis, PPC opportunities and a 5 year plan for your web marketing.

We love our clients and are looking forward to continuing deep and strong long term relationships as we go forward.
Sincerely,
Melanie Parish

President, Stagecoach Designs

Do you have a website but have no way of determining how it is benefiting you? If this is the case you should take advantage of our introductory offer for Google Analytics.  We will extract the Google Analytics Summary report for your website, review it & provide a high level analysis and recommendations directly to you via email. Pick your preferred schedule:

• Single Report (on an “when requested basis) – $19 each
• 12 Monthly Reports – $114, a 50% discount off the single report price
• 4 Quarterly Reports – $57, a 25% discount off the single report price

Another exciting event is the launch of our print packages! Maybe you have just come to Stagecoach Designs for web site but during the process you realize that your existing branding is no longer suitable for your business. We can help!  With our print design package we design and provide templates and source files in file format(s) of your choice, for 3 key pieces of marketing collateral:

• Business card
• Stationery/letterhead
• Envelopes

For a limited time we are offering a great deal for these two new products! BUY ONE! GET ONE!

Print Design Package Introductory Offer – get the first year of quarterly Google Analytics Website Reporting Summary FREE. Offer ends March 31, 2010.

In 2009, celebrities, marketing agencies, and the “under 35’s” fully embraced Twitter and other forms of social media. Nielsen Online ratings  indicate that Twitter grew 1,382% year-over-year, with 7 million unique visitors in February 2009 in the US alone. Twitter is the 2009 Trend Winnah!

Mobile media messaging in general via web browsing, texting, and other “apps”, driven in part by iphone growth and increased market share, is quickly outgrowing the “early adopter” phase and becoming the norm.  YouTube is already getting more viewers a month than all the major televison networks combined. Facebook continued to grow, with their Farmville game exceeding 11.5 million daily users.

2010 Predictions

Your grandparents will soon be “twits”!  But love them anyway.

More companies will utilize search engine marketing strategies and reroute their marketing funds from traditional media such as yellowpage and newspaper advertising, to internet marketing campaigns.

Facebook, YouTube and other social media marketing advertising revenues will continue to grow rapidly as more applications and target markets are developed.  Gaming on social media in general, will explode. It took World of Warcraft (the single most prolific online computer game to date) 4 years to get to 12.5 million users; Facebook’s Farmville was almost there in less than 2 months.

SMB revenues will continue to dip or stagnate until an upward trend starting Spring 2010, at which time internet marketing PPC (Pay Per Click) advertising costs will start to increase.

ICAN (the international domain name registry) recently approved a proposal to accept non-English characters in top-level domains as a result, new foreign markets, typo & domain squatting will become significant trends.

12 of these phonebooks went immediately into the blue box for recycling. Carbon footprint, anyone?

Since advertising rates are typically based on distribution numbers, this example (and I know we’re not the only ones this happens to) illustrates how yellowpage advertising distribution numbers can be very over-inflated.

Many small businesses pay thousands of dollars a month/year for their yellowpage advertising, especially if they want their ad to appear in different directories. This cost can be astronomical when you calculate how much they are paying a year.  All that money and they can’t even measure how many people actually see their ad (or if they just flip the page vs reading the ad content).

Compare this to PPC (Pay Per Click) Internet Advertising…you don’t pay at all for people to see your ads, even it they are presented hundreds of times on the search results page (to your target audience, people that are searching for the key words that represent your business offering). You can target as many geographic areas as you want, without paying extra.

You only pay for a PPC ad, if someone from your target audience who is interested in the services you are offering (your targeted keywords) actually clicks on the ad and goes to your website.  Now that, is pay for performance advertising.

If you would like more information about PPC and how it works, contact us and we’ll fill in the blanks for you.

Selected Curves nutritional products as well as clothing and accessories are available at most Curves locations. Multivitamins, Calcium, a Protein Shake and other nutritional products, are all tailored to promote women’s health. Workout and casual wear including athletic shoes can be purchased on site.

Curves Weight Management Plan offers monthly classes and a choice of 2 diet solutions to suit your unique needs (one is higher in protein and one is higher in carbohydrates).  To keep you from feeling hungry and help boost your metabolism, you eat 5 small meals a day during the low-calorie phase (one week) of the 30 day plan.

Check out your local Curves club – with locations spread across Hamilton, Dundas, Ancaster, Burlington and Stoney Creek – and get started today on the road to good health with your own personalized fitness, nutrition and weight management program.

Hamilton Web Design Client

www.albertsnow.ca

The Albert Snow Hair Design Group has been located at 1036 King St. W. in Hamilton, Ontario (Westdale Village) for almost 40 years.  The experienced team of hair stylists at Albert Snow will ensure you leave the salon with an easy to maintain, cutting edge hairstyle that you can wear for those casual, professional, or special occasions in your life.

Specializing in hair colouring, muti-dimension colours, permanents, straightening & smoothing systems, as well as hair extensions/replacements, the Albert Snow Hair Design Group was a triple nominee in the 2009 Hamilton Spectator Reader’s Choice Awards – Best Hair Salon; Best Hair Dresser; and Best Wigs/Hair Replacement (Winner).

Fall/Winter 2009 is a busy and exciting time at the salon. Extensive, state-of-the art renovations inside and out have been underway, along with an expansion of the salon – leading to more recognition in the form of the 2009 Excellence in Property Award, City of Hamilton (Westdale BIA).

Contact the professional hair stylists at Albert Snow Hair Design Group today for information about the full suite of services and pricing, and to make your appointment for a new, exciting hairstyle.

Hamilton Web Design Client

http://www.dundashockeyville.ca/

www.dundashockeyville.ca

Dundas is in the running for the Hockeyville 2010 challenge, sponsored by the CBC, Kraft Canada, the NHL and the NHLPA. Communities across Canada are vying for rich prizes to enrich hockey life in their community – with the first place winner receiving $100,000 for rink upgrades, an NHL pre-season game and CBC Hockey Night in Canada broadcast from the local J.L.Grightmire Arena.

Stagecoach Designs is a proud sponsor for the local Dundas Community Hockeyville 2010 efforts – visit the Dundas Hockeyville website. Click on the links from there to go to the CBC website and share your stories about hockey in Dundas – a key factor in what will determine the top 12 finalist communities. From this website you can also easily connect and stay tuned with this initiative via Facebook, Twitter, LinkedIn, and YouTube.

Dundas Website Design Client

As past President of the Ontario Professional Carpet Cleaners Association, Floorcovering Institute of Ontario (FIO) and the National Floor Covering Association of Canada, Lakeshore owner/operator Paul Skeels is a recognized and trusted expert in his field. He demonstrates his  commitment to excellence by utilizing state-of-the-art cleaning methods and technology, and participating in ongoing training and certification programs. In 2008 Lakeshore Carpet Cleaners were recognized as the FIO’s Carpet Cleaning Company of the year.

All Lakeshore Carpet Cleaning staff are experienced and well trained employees that specialize in tough spill/spot removal, and focus on delivering high quality results in accordance with major manufacturers warranties.

Whether it be office or in-home carpet cleaning and scotch-guarding, furniture and mattress cleaning, oriental rug cleaning or tile and grout turbo-washing, Lakeshore Carpet Cleaners will ensure the optimum in safe cleaning results and customer satisfaction.  Contact them today for your no-obligation inspection and estimate.

Oakville Web Design Client

The remaining top 4 communities each receive a visit by CBC’s Hockey Night in Canada and $25,000 from Kraft Canada dedicated to upgrading their local arena.

How can you support the Dundas Hockeyville 2010 efforts?

Visit the new Dundas Hockeyville website (created by Stagecoach Designs) and from there:

• Click on the link to the CBC site to share your hockey story
• Click on the link to connecting on Facebook

These key actions are important metrics used to determine level of community activity/support.  Gotta be  Dundas!